Orion World Cup

Campaign · 2026 · orionfunded.com

Orion's World Cup campaign rode the biggest tournament on the calendar: 60% off with the code KICKOFF60, putting a 10K account at $36 and a 5K account at $24 across Orion Standard and Orion Select. Stadium lights, pitch-side moments and price tags as tall as the stands carried it from Meta ad banners to the website pop-up and social posts.

What we did

  • Campaign Concept
  • Meta Ads
  • Website Pop-up
  • Social Media Posts
  • Visual Direction

Challenge

During a tournament, every brand on every feed is talking football. Orion needed to join the moment without losing its trading message, and make two account types, two price points and one code easy to understand at a glance.

Solution

We brought trading onto the pitch: candlestick charts rising over floodlit stadiums, an Orion-kitted player, and giant blue prices standing on the grass. One modular system of account pill, code tag and evaluation button let us build every variation fast while keeping the whole campaign unmistakably Orion.

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Next project: Orion Drift

Based in Dubai, United Arab Emirates. Email upformwork@gmail.com or follow @upform.work on Instagram.